Mahindra Satyam BPO announces Partnership with Direct Channel Holdings (Pty) Ltd.

• To exclusively co-operate in unlocking BPO (business process outsourcing) and KPO (knowledge process outsourcing) opportunities in Sub-Saharan Africa

Hyderabad, India – 30 June, 2010 – Mahindra Satyam, the new brand identity of Satyam Computer Services Ltd. (NYSE:SAY), a leading global consulting and IT services provider, announced today that its business process outsourcing arm, Mahindra Satyam BPO had entered into a partnership with Direct Channel Holding Ltd., one of Africa’s leading contact centre and BPO companies.

The newly-formed alliance allows Direct Channel to extend its service offerings to its already extensive domestic customer base, to meet today's complex business challenges -professional services including business process consulting, knowledge process outsourcing, finance and accounting outsourcing, human resource outsourcing, legal process outsourcing, business intelligence (BI), data analytics and other consulting expertise, now forms part of the Direct Channel service offering.

With the partners already collaborating on a number of initiatives in South, East and West Africa, Suleman Shaik, CEO of Direct Channel, was confident the alliance would yield positive results soon. “Direct Channel’s extensive operational experience in Sub-Saharan Africa coupled with the Mahindra Satyam BPO domain expertise, makes for a powerful combination”, says Shaik. “We see this partnership as a logical next step in the rapidly evolving BPO sector into a more KPO intensive sector. Customers are looking to their key outsource vendors to unlock the potential of their businesses through innovative, sometimes complex, solutions – by providing business intelligence to an otherwise purely transactional type service offering, we hope to entrench ourselves as long-term strategic partners to our customers,” adds Shaik.

In turn Mahindra Satyam BPO will extend its service offering to its global client base, who already have operations in Africa (especially South Africa), or are considering South Africa as an alternative delivery centre for services such as inbound and outbound call centre services and a range of other transaction based back-office services.

Speaking on the occasion, Vijay Rangineni, CEO, Mahindra Satyam BPO said, “At Mahindra Satyam BPO, we put the customer first. This step – of extending our global delivery footprint – will offer our customers the option of multiple delivery locations, while maintaining the Mahindra Satyam BPO stamp of quality. We are delighted to be partnering with Direct Channel, which is one of the most respected and recognized BPO service providers in Africa. Also, this partnership offers us an opportunity to strengthen our positioning as a service provider offering services spanning from transactional to high-end, strategic services.”

Direct Channel is headquartered in Randburg, Johannesburg with delivery centres in Durban, Cape Town, Nairobi (Kenya) and Lagos (Nigeria). Direct Channel is a multiple award winning contact centre, having being named Outsource Service Provider of the Year on two occasions as well as Customer Service Organisation of the Year in recent years. The company provides a diversified outsource service offering to blue-chip listed South African and Pan-African clients in industries such as insurance, banking, automotive, mobile telecoms and retail sectors.

About Mahindra Satyam BPO

Mahindra Satyam BPO is powered by a combination of domain expertise, operational excellence, process skills, and superior technology. The organization has been adjudged as ‘India’s Most Customer Responsive BPO Company 2010’*. One of India’s leading integrated end-to-end outsourcing service providers, the company offers proven, full-service expertise for multiple industries, including telecom, pharmaceuticals, financial services, and manufacturing. Mahindra Satyam BPO’s global delivery standards have resulted in numerous longstanding client relationships with Fortune 500 companies. The company operates from its main delivery centers in Hyderabad – in addition to onsite delivery teams.

*Awarded at the ‘Customer Responsiveness Awards 2010”, organized by AGC Networks, The Economic Times, Ernst & Young, and Nielsen.

About Mahindra Satyam:

Mahindra Satyam (NYSE: SAY) is a leading global business and information technology services company that leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance.

The company's professionals excel in enterprise solutions, supply chain management, client relationship management, business intelligence, business process quality, engineering and product lifecycle management, and infrastructure services, among other key capabilities.

Mahindra Satyam is part of the $6.3 billion Mahindra Group, a global industrial federation of companies and one of the top 10 industrial firms based in India. The Group’s interests span financial services, automotive products, trade, retail and logistics, information technology and infrastructure development.
Mahindra Satyam’s development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve numerous clients, including many Fortune 500 organizations. 

For more information, see www.mahindrasatyam.com,

Follow us on Twitter: http://twitter.com/mahindra_satyam

For clarifications, write to us at: MediaRelations@mahindrasatyam.com

Safe Harbor

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Mahindra Satyam undertakes no duty to update any forward-looking statements.

Back